.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in equity capital every year, have actually brought up almost $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That stagnation is because of market concentration, heightened regulative stress, and also financial uncertainties.ADWEEK spoke to five VCs that continue to purchase adtech firms, even with these obstacles, concerning what they are actually looking for and also what they prevent. Maybe unsurprisingly, these capitalists are targeting options in privacy-focused innovations and also industry-specific places including hooked up TV.